Marketing and advertising communications translation services are the vital link between global markets. They help companies cross barriers that would otherwise be impenetrable – or at least extremely difficult to transcend. Marketing translation and adaptation is a complex, yet often underestimated field. While it consists of translating from one language to another, it also involves writing appealing and persuasive content that has an impact on the local audience. Unlike general or technical translation, marketing translators need to be good writers first and foremost.
At Sonic Business Solutions, we provide professional marketing translation services for a variety of marketing documents such as corporate brochures, newsletters, direct mail campaigns, print and online ads, as well as website content. Our marketing translators have experience working in agencies and marketing departments. They can create powerful content that promotes the brand and truly engages the customer.
Sonic Business Solutions Marketing and advertising Translation Process involves four key phases:
• Identifying your needs
We work with you to understand your brand, your marketing goals and the scope of your project including deadlines and budget. Different industries require different marketing approaches, which is why we select the marketing translators that have relevant experience in those areas.
• Managing the project process
We begin by working with you to create detailed instructions that will give the marketing translation team a full understanding of the objectives of your documents and the style that you are looking for. Your dedicated account manager will take care of recruiting translators, controlling the project workflow, and ensuring the budgets and deadlines are met.
• Delivering high quality work
We are proud to achieve a 98% customer satisfaction rating by consistently delivering high quality marketing content. Our marketing translators will make as many changes as necessary so that the final text meets your expectations.
• Facilitating future projects
Marketing projects often occur repeatedly throughout the year, which is why we create a customer profile that contains information about your project specifications, team of translators and glossary of terms. This simplifies the process of new marketing translation orders.
Transcending the Culture Barrier
Sonic Business Solutions takes another approach to marketing and advertising translation services. We focus on what the copy is intended to convey, and then ‘transcreate’ that in the target language. As a result, the impact is maintained, the emotions evoked are the same and the overall effect of the marketing campaign is preserved in terms of integrity.
Here are just a few of the marketing translation services that we regularly provide to our loyal clientele:
• Ad Copy Translation
• Professional email marketing templates
• Sales copy translation
• Localizing mass media content
• Localizing marketing collateral
• Translating multimedia marketing content
• Translating digital content
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